About us
Introducing the Arabic language to kids/early learners or foreigner speakers, by creating a full Arabic abstract display typeface through playfully building each letter using colored lego blocks. Each letter is explained through sound, form and words in function, with the equivalent in Latin, resulting in a fun pocket book with the 29 letters simplified in their initial, medial, final and isolated forms plus a dictionary of 400 words in addition to an encyclopedia of pantones.
Worldwide Testimonials
We really appreciate all the heartfelt testimonials from Let's Play learners across the globe! Read below how our community shares their inspiring stories and experiences to discover how Let's Play has transformed their lives, connected them with cultures, and empowered them to communicate with confidence.
Do you recommend Let's Play?
Global Recommendations
Testemonials from international corporations.
“A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects.”
TED
Co-Founder / Beeply
“Wali has developed an Arabic typeface that would help young learners or foreign speakers to playfully build each Arabic alphabet letter using Lego blocks.”
World Economic Forum
CEO / Newzify
“La designer egiziana crede che sia possibile cambiare il mondo e ispirare le donne con la creatività.”
WIRED Italia
Art Director / Boomerangs
“Let’s Play” prompted students to build the Arabic alphabet using Lego blocks.”
Quartz
Art Director / Boomerangs
“What is the role of #GraphicDesign in safeguarding cultural heritage? Young graphic designer Ghada Wali explains it all!”
UNESCO
Co-Founder / Beeply
“The Society of Typographic Arts Chicago considers her among the best 100 graphic designers in the world.”
Forbes
Co-Founder / Beeply
Want To Help?
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From designers to developers to writers, our team is equipped with a diverse set of skills.